Common elements of a successful business plan include competitive analysis, value proposition, a pricing structure, and market segmentation. A successful market strategy strives to understand different segments and its different needs; works on the exhibited common wants and responds immediately.
Apple has historically been troubled by big-box sales staffers, who are ill-informed about its products, a problem that made it difficult for Apple to set its very different products apart from the rest of the computing crowd.
These products are differentiated with features that multiple niche market segments would appreciate and pay for but are also cost-competitive helping most people become the users of the products. Robust and easy-to-use products not only make customers happy, but also makes them want to buy more products from Apple in the future.
Secret of Apple Inc. The New York Times, 24, Apple carefully considers what consumers are looking for, so its products are a result of both extensive research and strong design Piddshetti, What is marketing strategy? The sustainability of Apple products relates to the fact that they ushered in, and successfully maintained a whole new and complete user experience, which could not be matched by any competitor products in totality despite their being superior in parts.
The niches that each of the products occupies, therefore, cover almost the entire market place questioning the very definition of niche. This is done through extensive market research. It could also be a segmentation of people on the basis of behavior, culture and economic status.
The iPod was also targeted towards different geographic segments where the product had variations in price and features Piddshetti, To get a clearer picture of what is market segmentation, one can always look into the definition provided by business dictionary.
Apple stores are a friendly place where Mac and PC users alike are encouraged to play with and explore the technology that the company offers. By understanding customers, a company can become more responsive and better adapt to changing customer needs.
By creating a store strictly devoted to Apple products, the company has not only eliminated this problem but has made an excellent customer-loyalty move.
Retrieved September 1,from ProQuest Direct database. By creating this space, Apple encourages current and new customers to get excited about what it has to offer. Although it is not possible to satisfy individual needs and even to understand all of them, a clearly defined market segmentation strategy will help create a market to cater to groups of individuals that will make economic sense to mass produce and distribute.
Companies need to segment their market for different reasons. They were highly effective products that were reached to customers with attractive ownership options and distinctive retailing formats.
The products constituted the core that created the markets, however. The introduction of iPod and iPhone generated so many competitors, yet iPod and iPhone remain the pioneers with an amazing invincibility Peckham, Market segmentation strategy involves dividing the market into groups, where individuals have similar needs and wants for services and products.
Assessing the implementation of market segmentation in retail financial services. This is a space where Macheads can not only get service but also hang out with others who enjoy Apple products just as much as they do. Marketers are able to develop strategic marketing plans based on this information which is directly geared towards a target market.
This is imperative to stay ahead of the competition and build the brand. References McDaniel, Stephen W. International Journal of Service Industry.Essay He Marketing Strategy of Apple Iphone 4 The marketing strategy of Apple Iphone 4 Introduction Over the past seven years, Apple has seen great success due to its imaginative and fresh way to do the business.
Free Essay: Kevin Joyce Brian Lopez Apple Corporation Marketing Strategy Apple is a leading innovator in numerous technological markets, which includes the. The Marketing Strategies of Apple, Inc. Market segmentation strategy involves dividing the market into groups, where individuals have similar needs and wants for services and products.
It could also be a segmentation of people on the basis of behavior, culture and economic status. The on-going technological advancements in the electronic devices industry make it very competitive (DeGusta, ).
Companies, therefore, need to be very strategic in their marketing activities. Being among the market leaders in such an industry, Apple lays the emphasis of its strategy on. Aug 25, · The New topic apple marketing strategy essays is one of the most popular assignments among students' documents.
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Apple marketing strategy According to Canumalla and Viswanadham (), apple is the world’s leading creator and manufacturer of high quality computers, smart phones and other consumer electronic devices and software.Download