Only the freshest chicken, fish and vegetable products find their way into the Indian restaurants. McDonalds discontinued its beef and pork products once they found out that it was not a good idea to sell them in the Indian market. McDonalds continuously monitors its products for lifecycle management and phases out the old ones with the introduction of new ones.
Advertisements are bolstered in China with key endorsements, such as with the Chinese basketball player Yao Ming.
McDonalds plans to add new outlets each year.
While the company is popular and readily recognizable, offers high rates of customer service and has high rates of customer satisfaction, owns strategic locations and has an excellent promotional strategy, these strengths will be diminished if the core products of the company are not appealing enough to a wide range of customers.
The future outlook is bright considering the rising middle class and development going across the country. Planning 15 new outlets in Kolkata alone is indicative of its expansion plans. The compounded yearly growth rate from to was at 5. These potential customers could be targeted by increasing the number of items in the menu.
Apart from the standalone pizza, wraps and other products they also have these served as combos and meals like, the veg combo meal which has McVeggie burger with French fries and a beverage.
McDonalds started pure vegetarian products in India for the first time realizing that a large fraction of the Hindu population in India was vegetarian; it also focused on eggless products e. Now the company has become a symbol of globalization and the spread of the American way of life.
The corporation knows that this industry is very much a service industry, and they appreciate that the relationship between customers and staff is important. It has become more than just a tagline, sparking off a new brand appeal among fast food lovers. McDonalds provided highest quality products to its customers, it started working on that even before it had come to India, and developed a cold chain distribution system to ensure fresh delivery of the ingredients.
This made way for the second phase of entry, which was centred on adapting versus changing local culture. In addition a large number of Muslims in India does not eat pork, who do not eat pork.
It is also evident from the survey that many people feel that the variety of menu available is average and could be improved. Consumer Behavior in Travel and Tourism. Regardless of the company or establishment, the current general trend is to serve a large variety of different foods and to cater for the many different preferences of the Chinese consumer base.
Adherence to Indian Government regulations on food, health and hygiene were a top priority.
The initial resistance and failures that it experienced forced the company to change their strategy and instead adapt itself to the different preferences of its target market. The success of a business greatly depends on the effectiveness of the strategies it adopts.
Therefore, the company found it necessary to modify its product offerings to cater to this market segment.The international market strategy of Mcdonalds. Print Reference this. Published: 23rd March, McDonald's international operations are playing an increasingly important role in our company's result, as in its 7, restaurants across 89 countries produced sales of $14 billion.
Marketing Essay Writing Service Essays More Marketing. Education Index Mcdonald's International Marketing Analysis. Mcdonald's International Marketing Analysis French and Italian speaking region.
For example, the McRomandie consists of Kaltback-brand Gruyere cheese and Pailasse Bread, which is popular in the Romandy, French speaking region.
Individual Assignment Analysis McDonald. We will write a custom essay sample on International Marketing MacDonald`s specifically for you for only $ $/page. SWOT Analysis Strength MacDonald’s has a strong global presence with its nearest domestic competitor being only half its size, McDonald’s is the market leader in both the domestic and international.
McDonald Marketing Mix Analysis Essay Sample. Bysome international suppliers of McDonald’s had visited India to identify local partners. Meetings with agriculturists were conducted with a view to set up a supply chain. McDonald’s 4 P’sThe Marketing MixAll major marketing management decisions can be classified in.
Read this essay on Mcdonalds International Marketing Approach. Come browse our large digital warehouse of free sample essays. Give examples of McDonald that use the different strategies.
4. Describe the difference between ethnocentric, polycentric, regiocentric, and geocentric management orientations.
This analysis is to analyzed. The paper presents marketing plan of McDonald and gives an analysis of internal and external environments. In order to analyze the business environments, various business analysis tools such as SWOT, PESTEL analysis etc will be included in the paper.Download